Professional Profile

• Operational Strategy

• Entrepreneurial Ventures

• Team Building & Alignment

• Coaching for Success

• Business Development 

• Mission-Driven Leadership

• Human Optimization 

• Go-to-Market & Sales Strategies

• Transparent Communication

2022 - 2025

Overseeing a 27-member team and managing a $6M budget, I drove alignment between the CEO’s vision and daily operations while fostering a workplace rooted in psychological safety, accountability, and inclusivity.

In my role, I operated at the intersection of strategy, operations, and leadership. I created systems to scale quarterly plans and project goals, developed cost models for scalable growth, and refined operational workflows to improve team efficiency.

I spearheaded our first annual summit, managing a $3M budget to host 800 attendees and deliver a high-impact event. I also developed and launched a business coach certification program, onboarding 120 new clients and contributing to the company’s recognition on the Inc. 5000 list for four consecutive years.

To drive performance, I revamped the performance management system, introducing OKRs to decentralize accountability and empower teams to meet key metrics and long-term goals. I facilitated executive alignment by leading weekly and daily huddles, refining processes, and ensuring the seamless execution of the CEO’s vision.

In addition to these achievements, I played a critical role in capacity planning and resource allocation, ensuring that our team’s talents and financial resources were maximized. I partnered with subject matter experts to develop scalable content delivery systems and led culture-building efforts to align team dynamics with organizational goals.

These initiatives not only sustained the company’s first 8-figure year but also laid the foundation for continued growth, innovation, and impact.

2022

I drove strategic planning initiatives and developed critical tools—such as an employee handbook and escalation systems—to streamline decision-making and enhance organizational efficiency. Collaborating closely with leadership, I set company-wide performance goals and managed seven direct reports, ensuring alignment and measurable success across teams.

A key achievement was leading a marketing launch challenge that generated $1.6M in just two weeks. I transformed it into a recurring program, contributing an additional $2M in revenue in 2022. To support long-term strategy, I designed the Hello Seven mind map and co-developed the strategic flywheel, translating big-picture ideas into actionable systems that kept our remote teams aligned with the company’s mission and vision.

I also created a CEO dashboard to increase accountability, overseeing project portfolios, time studies, and decision-making frameworks that drove clarity and consistency at every level of the organization.

2020 - 2021

I built the organizational infrastructure, growth strategy, and HR policies that drove revenue growth from $2M to $10M during a period of rapid expansion. Overseeing communications and leading a team of five direct reports, I developed operational systems to scale quarterly plans and project goals. I also established the company’s hiring function, collaborating with DEI consultants to create unbiased processes that expanded the team from 8 to 25 full-time employees.

In 2021, I helped the company achieve its first 8-figure year, doubling revenue and increasing team efficiency from 57% to 71% within a single quarter by implementing a streamlined project management system. At the onset of the pandemic, I partnered with the CEO to pivot the business model, scaling a membership site to 1,500 clients and generating $4M.

As part of the marketing team, I contributed to a major website rebranding effort that resulted in 7,000 preorders and $100K in book sales. Additionally, I launched the Hello Seven Foundation in just five days, raising $175K to provide life-saving services to Black mothers.

2019 - 2020

I designed and executed marketing strategies in partnership with the CEO, building the marketing department from the ground up and growing it to a team of three. I coached clients on messaging and strategy while creating high-performing content for promotions, newsletters, podcasts, and live events. Using subscriber analytics, I optimized email open rates and click-through rates to drive engagement and revenue growth.

In my first month, I increased revenue by 40%, doubling it to $2M from 2018 to 2019. As the marketing and sales lead for a live event, I generated $226K in revenue with an impressive 93% profitability. Over the course of a year, I grew our active subscriber list by 60%, achieving a 21%+ open rate and creating $400K in revenue through email and social media campaigns.

By expanding our social media following to 14,000+ in just eight months, I drove 46% growth in the first month and achieved 149% growth over six months, leveraging these platforms to amplify the brand’s reach and impact. My focus on scalable systems and data-driven strategies consistently delivered measurable, sustainable results.

2018 - 2019

As a Social Media Manager and Business Coach, I crafted and led strategic workshops for clients ranging from ambitious startups to thriving 7-figure businesses. I developed proven systems to boost social media growth and engagement while producing high-impact content for platforms, blogs, promotions, and newsletters.

My focus on strategy and execution consistently drove measurable results, helping clients amplify their impact and scale with purpose.

2015 - 2017

As a Treasury Management Sales Officer at BancorpSouth (Cadence Bank), I honed my finance and sales expertise by delivering customized banking solutions and exceptional client support. I developed playbooks and training materials that became go-to resources for regional treasury managers, showcasing my ability to streamline operations and drive efficiency.

Within just one year, I earned responsibility for managing multiple portfolios across a large region, thanks to my strategic account management and consistent success in exceeding sales targets. This role sharpened my skills in relationship management, operational excellence, and delivering results in high-pressure environments.

2012 - 2017

As Founder & CEO of Soul Food Project LLC, I built an online business from the ground up, delivering courses and virtual coaching that grew to nearly six figures in annual revenue. I led a team of creatives—including a social media manager, graphic designer, photographer, and editor—to write, market, and self-publish a book that became the cornerstone of the brand.

In addition to overseeing all operations, I developed and executed a social media strategy that grew Instagram to 10,000 followers with a 7% engagement rate. I also connected directly with the community through a weekly Wellness Wednesday radio spot and activated the brand at events, blending online platforms with in-person engagement to amplify our mission and expand our reach.